ข่าวแจ้งตลาดหลักทรัพย์
Information Memorandum : ESSO
30 เมษายน 2551
- Information Memorandum -
Esso (Thailand) Public Company Limited (ESSO)
Head Office 3195/17-29 Rama IV Road, Klongton Sub-district, Klongtoey District,
Bangkok 10110
Tel 0-2262-4000 Fax 0-2262-4800 Website www.esso.co.th
Refinery and 118 Mu 2 Sukhapiban 7 Road, Thoongsukha Sub-district, Sriracha
Aromatic Plant District, Cholburi 20230
Location Tel 038-408-000 Fax 038-493-938
Listing Date As of May 6, 2008 (Trading commencement on May 6, 2008)
Listing Securities No. of common shares: 3,383,333,300 shares
Par value per share: Baht 4.9338
Total value: Baht 16,692,689,835.54
Capital As of May 6, 2008 (Trading commencement)
Registered Capital
Common Shares Baht 17,110,007,246.71
Preferred Shares Baht -
Paid-up Capital
Common Shares Baht 16,692,689,835.54
Preferred Shares Baht -
Secondary Market SET
Offering Price Baht 10
Offering Date Subscription period: 21 and 22 April 2008 for bank retails and general
public and 23-25 and 28 April 2008 for institutional investors
Offering Shares Total shares offered amounted to 930,416,600 shares includes
- Primary shares of 773,333,300 or 22.86% of total paid-up shares*
- Secondary shares by the Ministry of Finance of 72,500,000 or 2.14%
of total paid-up shares*
- Over-allotment shares of 84,583,300
(Phatra Securities, as over-allotment agent, has borrowed shares from
ExxonMobil International Holding Inc.)
*Exclude over-allotment shares
Objectives and The company expects to use the net proceeds from the combined
plans for utilizing offering (including additional proceeds from over-allotment shares
the capital increase exercised) to partially repay short-term loans under Syndicate Bank
Loan from Commercial Banks with the balance for working capital and
other general corporate purposes.
Green Shoe Option Phatra Securities Public Company Limited, as an over-allotment
agent, has borrowed 84,583,300 shares from ExxonMobil
International Holding Inc. Within 30 days, borrowed shares will be
returned through the following methods
1. Purchase of shares in open market and/or
2. Exercise of the over-allotment option to purchase additional shares
from the Company
For borrowed shares under over-allotment option, EMIHI may demand
that the shares it has lent to the over-allotment agent be returned upon
five business days of the receipt of notice. As a result, the stabilization
period may be shorter than 30 days
Type of Business and Nature of Operation
1. Product Characteristics
We are an integrated petroleum refining and marketing company, and we also manufacture
and market aromatics and other chemicals. We and our predecessors have operated in
Thailand for over 100 years. We sell refined petroleum products to retail consumers through
our extensive network of Esso branded retail service stations as well as directly to commercial
customers in the industrial, wholesale, aviation and marine sectors. We also sell aromatics and
other chemical products that we manufacture to domestic commercial customers. In some
cases we export products for sale outside of Thailand.
Our primary types of products are:
1. Refined petroleum products from the fractionation and refining of crude oil, primarily
LPG, gasoline, jet fuel/kerosene, diesel, fuel oil and asphalt. We also sell lubricant
products; and
2. Aromatics and other chemical products, primarily paraxylene, benzene concentrate and
solvents, which we produce, and plasticizers, which are manufactured by a third party
using raw materials provided by us.
Our refinery is capable of processing a wide range of crude oil, which we source from the
Middle East, Far East and West Africa. Our choice of feedstocks and product slates at any time
depends on relative prices and yields. We decide on our product slate with input from sales
and marketing personnel, based on our assessment of demand and projected prices for the
various products that we can produce, typically around three months in advance of expected
orders.
We also sell over 300 lubricant products, for use in vehicles and industrial applications,
primarily under the Mobil and Esso umbrella brands, and to a lesser degree as unbranded
products. Our lubricant products are either imported or blended domestically through a third
party blender. The products are sold to licensed distributors and service stations as well as to
consumers directly.
2. Revenue Structure
Our sales revenue comprises of sales from Downstram Segment and Petrochemical Segment
The following table set forth our sales revenue for each of our refined petroleum products and
aromatics and other chemical products for periods indicated.
Year Ended December 31,
2005 2006 2007
Sales % of Total Sales % of Total Sales % of Total
Sales Sales Sales
(in million of Baht, except for percentage)
Downstream Segment:
Light products
LPG 4,639 2.7 4,683 2.4 4,072 2.0
Gasoline(1) 50,695 29.2 53,788 27.5 57,339 28.7
Total light products 55,334 31.9 58,471 29.9 61,411 30.7
Middle distillates
Jet fuel/kerosene 12,846 7.4 15,478 7.9 14,806 7.4
Diesel 69,124 39.8 77,138 39.5 81,334 40.7
Total middle distillates 81,970 47.2 92,616 47.4 96,140 48.1
Heavy products
Fuel oil 13,159 7.6 15,699 8.0 13,347 6.7
Asphalt 1,348 0.8 1,828 0.9 1,877 0.9
Total heavy products 14,507 8.4 17,527 9.0 15,224 7.6
Lubricants
Lube and grease . 3,443 2.0 3,637 1.9 3,459 1.7
Others(2) 4,660 2.7 4,412 2.3 4,388 2.2
Net income from services(3) 458 0.3 452 0.2 476 0.2
Total Downstream
Segment Sales 160,371 92.3 177,115 90.7 181,098 90.6
Petrochemical Segment:
Paraxylene 12,607 7.3 17,339 8.9 15,999 8.0
Benzene concentrate 679 0.4 845 0.4 1,235 0.6
Solvents - - - - 941 0.5
Plasticizers - - - - 553 0.3
Others(4) - - 6 - 78 0.0
Total Petrochemical 13,287 7.7 18,190 9.3 18,806 9.4
Segment Sales
Total sales 173,658 100.0 195,305 100.0 199,904 100.0
(1) Gasoline also includes sales of naphtha and reformate.
(2) Others includes mainly sales of crude oil which we purchased from an affiliate but
decided not to use and therefore resold to another affiliate before processing. It also
includes goods sold at convenience stores.
(3) Net income from services comprises mainly franchise fees from dealers, product
handling and storage fees from aviation customers, and rental income from Tesco.
(4) Others includes mainly sales of butyl and other petrochemicals.
3. Target Customers and Distribution Channels
We market and sell our refined petroleum products and lubricants through three separate
channels, depending on the product: commercial, retail and export. A significant proportion of
our non-retail product sales, including all of our exports, are made to or through ExxonMobil
affiliates, which provide us with marketing and sales support under various service
agreements. Our retail fuel products and certain lubricants are marketed through Esso branded
service stations.
3.1 Refined Petroleum Products and Lubricants
The following table sets forth our sales volumes for our refined petroleum products
(excluding internal feedstocks) by channels for the periods indicated.
Year Ended December 31,
2005 2006 2007
% of % of % of
Total Total Total
Sales Sales Sales Sales Sales Sales
Volume Volume Volume Volume Volume Volume
(in thousands of barrels, except percentages)
Commercial ................................ 30,335 54.2 29,539 54.3 29,801 55.9
Retail(1) ................................ 16,288 29.1 17,823 32.8 18,168 34.1
Export........... 9,332 16.7 7,033 12.9 5,335 10.0
Total ........... 55,955 100.0 54,395 100.0 53,304 100.0
(1) Includes lubricant sales of 2, 2 and 3 thousand barrels in 2005, 2006 and 2007,
respectively.
(a) Commercial
Sales of our refined petroleum products through our commercial channel consist of sales to
industrial end users and wholesalers, as well as customers in the aviation and marine
industries. Sales to industrial and wholesale customers consist mainly of LPG, diesel, fuel oil
and lubricant products. Lubricant products are sold primarily for use in Thailand in vehicles and
industrial applications, primarily under the Mobil and Esso umbrella brands, as well as in
unbranded form.
Products sold to customers in the marine industry consist mainly of fuel oil, while products
sold to customers in the aviation industry consist of jet fuel to airlines. We supply jet fuel via
pipeline to approximately 20 international and domestic airlines at the two commercial airports
located in Bangkok.
From time to time, we enter into a variety of short term product sales agreements that are
for periods of up to one year. However, we do not have any long-term product offtake
agreements for our refined petroleum products or lubricants.
(b) Retail
We are one of six major retail fuel brands in Thailand, with a network of 583 Esso branded
service stations throughout Thailand as of December 31, 2007.
Our network of Esso branded service stations includes stations operated by our subsidiary,
TCC, and third-party dealers:
The following table sets forth the breakdown of the different types of service stations as of
the dates indicated.
As of December 31,
2005 2006 2007
% of % of % of
No. of Total No. of Total No. of Total
Esso branded service stations Stations Stations Stations Stations Stations Stations
TCC-operated ............. 160 25.1 163 27.0 160 27.4
Dealer operated ............................. 478 74.9 440 73.0 423 72.6
Total service stations .... 638 100.0 603 100.0 583 100.0
The total number of our service stations decreased in the last three years as we terminated
dealer agreements relating to underperforming service stations due to the competitive retail
fuel market which resulted in lower retail margins.
The following table sets forth the average volume of retail fuel sales per service station by
type of service station for each of the periods indicated.
Year Ended December 31,
2005 2005 2005
(in thousands of liters)
TCC-operated................................................ 4,367 5,144 5,520
Dealer operated ............................................ 3,955 4,534 4,739
Total service stations ................................ 4,058 4,699 4,954
We had an approximately 17.6% market share in Thailand in terms of diesel and gasoline
retail throughput in 2007, based on data published by the Department of Energy Business of
the Ministry of Energy.
Our retail fuel products comprise diesel and three grades of gasoline, namely, unleaded
gasoline 95, unleaded gasoline 91 and gasohol 95. Beginning in February 2008, all service
stations in Thailand were required to sell 2% biofuel-blended diesel. In February 2008, we
began to sell this product at our service stations to comply with the relevant regulation. We
also plan to sell gasohol 91 at our network of service stations from June 1, 2008. We have also
franchised "Tiger Mart" convenience stores at some Esso branded service stations. We also
strive to increase sales of retail fuel at Esso branded service stations. We also seek to increase
non-fuel revenue through various strategies, including the following:
- Convenience Stores
As of December 31, 2007, 102 Tiger Mart stores were operated by TCC and 148 Tiger
Mart stores were operated by dealers at dealer sites. For Tiger Mart stores that are
operated by dealers, we receive variable fees based on sales revenue at each store. We
make ongoing efforts to upgrade and enhance these stores, focusing on low-cost, high
potential return projects consistent with our disciplined investment approach.
- Alliances
We have a cooperative agreement with Ek-Chai Distribution System Company Limited to
locate Tesco Lotus Express stores at Esso branded service stations in Thailand. Under the
agreement, Tesco Lotus Express stores that are located at service stations in Thailand are
required to be exclusively located at Esso branded service stations. As of December 31,
2007, there were 54 Tesco Lotus Express stores at Esso branded service stations. We
receive variable fees collected from Tesco Lotus Express based on sales revenue. We also
have a number of alliance partners that provide complementary services to automobile
users. Such partners include B-Quik Service Co., Ltd, which provides automobile repair
services, and Carlac (Thai-German) Company Limited, a provider of car-care, including car
wash services. We receive fees from these parties, which may be fixed and/or variable.
(c) Export
Substantially all of our products that are exported are sold to or through EMAPPL under
a contract dated May 28, 2001 and EMS&S under a contract dated October 1, 2000. See
"Related Party Transactions" Product and Feedstock Purchase and Sale Agreements." In
2007, we exported primarily fuel oil and gasoline.
3.2 Aromatics and Other Chemical Products
Our aromatics and other chemical products are sold to commercial customers domestically
or exported. The following table sets forth our domestic and export sales volumes for our
aromatics and other chemical products for the periods indicated.
Year Ended December 31,
2005 2006 2007
% of % of % of
Total Total Total
Aromatics and Other Chemical Sales Sales Sales Sales Sales Sales
Products Volume Volume Volume Volume Volume Volume
(in thousands of barrels, except percentages)
Domestic ................................................ 338 88.7 420 93.8 465 96.7
Export .................................................... 43 11.3 28 6.2 16 3.3
Total ................................................... 381 100.0 448 100.0 481 100.0
Paraxylene is sold primarily to PTA manufacturers in Thailand as the raw material for
producing polyester film, packaging resin and fabrics. We have entered into three long term
product sale agreements for the sale of paraxylene to domestic PTA manufacturers, which
account for a substantial majority of our paraxylene production. For paraxylene that is not sold
to domestic customers to fulfill contractual quantities, we may export or adjust our product
slate to produce other products that offer better margins, depending on the economics of
producing and selling paraxylene which is based on the amount of feedstock that is available
from our refinery, the market prices of external feedstock and the market prices of paraxylene.
All of our solvent and plasticizer products are sold domestically.
4. Sources of Supply
1. Crude Oil Supply
The main feedstock used in our refinery production process is crude oil. We are capable of
processing a wide range of crude oil, including Middle Eastern, Far Eastern and West African.
As our refinery has upgrading and conversion units, we are able to use a higher proportion of
heavy sour crude from the Middle East, which has a higher sulfur content and is less costly
than light sweet crude, to produce a product slate that matches customer demand. In addition,
through the use of ExxonMobil's global crude procurement network and the application of
advanced molecular fingerprinting and modeling technologies, we are able to more precisely
source, select and blend crudes with properties that will further maximize our margins. Our
crude oil slate is determined after we decide on our product slates with input from sales and
marketing personnel, based on our assessment of customer demand and projected prices for
the various products that we can produce, typically around three months in advance of
expected order. We then input the original and any updated information, including price
information, into a sophisticated optimization modeling software system, which takes into
account our production constraints, to determine the optimal purchase of crude oil.
We source and purchase crude oil from or through ExxonMobil affiliates on credit terms that
we believe are in line with market practice. We typically receive invoices by the fourth working
day of the calendar month following the issue of the bill of lading and are required to pay the
invoices by the end of that month. Crude oil sourced from the Asia-Pacific region is purchased
from or through EMAPPL, while all other imported crude is purchased from or through EMS&S.
The following table sets forth the volume of crude oil purchased by region of origin and the
respective proportions from each region for the periods indicated.
Year Ended December 31,
2005 2006 2007
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